French multinational payment solutions provider Edenred run the Right Fuel Card brand in the UK as part of their mobility solutions division. Greater Else worked with their corporate team to reframe and re-develop both the RFC brand and their digital customer acquisition journey.
Transformation across brand and digital user experience The project was multi-faceted with a brief to redesign and relaunch Right Fuel Card’s website as a best-in-class, digital-first platform that streamlined customer acquisition, enhanced organic growth, and supported the company’s pivot toward a broader mobility provider. As part of our technology consulting and execution, we implemented robust API integrations with FuelSoft, adding automation features to reduce or eliminate manual administrative processes for Right Fuel Card employees.
The business wanted to pivot away from an over reliance on Google Ads to drive traffic to their online customer acquisition process. This highlighted the need to invest in the visual presentation of the brand, driving increased trust, loyalty and market awareness. We worked carefully around some core Edenred master brand requirements, and unveiled a solution that gave the brand a major uplift in commercial potency, including a completely custom iconography and photographic treatments. The overall effect is that of a visually coherent brand with a new library of assets that can be deployed across its marketing activities in email, web, social and display advertising.
A perfect partnership The Right Fuel Card team were able to benefit from Greater Else’s first-rate delivery across both design and technology. Our senior team engaged directly with the Right Fuel Card executive team at the start of the project, running brand and technical scoping workshops for representatives of all divisions within the company from Marketing to Legal Compliance.
