Cura Terrae is a leading UK environmental group providing consultancy, services and solutions across ecology, air and emissions, water and compliance. Greater Else have been collaborating with Cura Terrae across brand, digital and marketing since the group began its major UK growth and acquisition strategy.
Cura Terrae is a new group entity in the environmental consultancy landscape. Formed of a series of legacy sub brands, the challenge has been to coordinate this major transition, respecting the brand equity and customer recognition of each division through a managed process towards a Cura Terrae master brand architecture.
Our work across consultancy, technology and design empowers each business division to utilise ecommerce, lead-gen marketing and a hub-and-spoke model for maximising the page ranking of valuable SEO content across their different divisions.
New features and functionality are centralised and immediately available to any division across the group at no additional cost, and the business is already rolling out dedicated product websites for their high-potential IP such as the CENTAUR water monitoring system that has global market potential in preventing sewage overflows.
Greater Else's value to Cura Terrae goes beyond delivery, and we have taken a hands on approach with upskilling their marketing executives with the creation of reusable templates, content optimisation and CRO consultancy.
