Brand Strategy and PositioningVisual IdentityCopywritingWebsite DevelopmentSales and Marketing Collateral
Description
Carpenter Farraday source the rare talent that determines the fortunes of many of the biggest names in global private markets and wealth & asset management. In this hyper-niche area of search, perception and credibility open conversations and close deals.
For Carpenter Farraday, their brand and message had become misaligned with their buyer's lens, to a point where it was becoming a commercial problem. We worked with the Carpenter Farraday team to understand their culture, commercial perspective before reimagining and repositioning the brand as a global financial search specialist with a contemporary edge but with their brand cues firmly positioned in the premium, high-end world of their clients.
The clearest validation has come from our clients and candidates, the positive response since launch has exceeded our expectations, and that outcome speaks for itself.
Kate Wilson, Operations Manager, Carpenter Farraday
