Shining a vibrant light on the mid-career support gap for London's marketing professionals
Sector
Local Government Communications
Capabilities
Brand IdentityMessaging and Tone-of-Voice
Description
Greater Else partnered with London based business consultancy Avenir Network, to develop a new identity for their new Avenir Pathways social enterprise initiative. With initial funding secured through Power Up London, the programme exists to address the mid-career support gap for media, advertising or marketing professionals experiencing redundancy.
We developed a vibrant, contemporary new brand identity, messaging framework and tone-of-voice that could connect and resonate with both participants from the marketing world, but critically also inspire confidence and credibility for grant-makers and funders, local authorities and corporate organisations.
