Visual Branding FrameworkArt DirectionCopywriting and Tone-of-VoiceSales and Marketing CollateralWeb Development
Description
Based in Boston, New York and London, Align Strategy provide strategic development consultancy to the biggest names in the global pharma industry.
Greater Else worked across their visual brand, message and business development collateral to strengthen their profile in their marketplace at every client touchpoint. As part of this brand transformation process, the Greater Else team worked initially on a tone of voice guidelines, moving them away from an overly wordy and erudite style of communication, and instead focusing on clarity and clear expression of their offer for global pharma commercial teams.
A new website was an opportunity to strengthen their visual brand framework, introducing greater distinction between their core programmes in Competitive Strategy, Brand and Portfolio Planning and Lifecycle Management. As a business that valued their human-centred, collaborative approach, we briefed and commissioned photography from the excellent Mark Howe to capture their transatlantic team at work and as a set of sensitively shot business portraits.
