Positioning SprintVisual Brand DevelopmentContent ArchitectureDigital ExperienceDevelopment of Customer Portal
Description
We helped Advice Cloud to frame their in-depth B2B service offering with a completely re-formulated user experience and digital brand identity.
Advice Cloud are public sector procurement specialists and G-Cloud consultants based in Brighton UK. The legacy website suffered with visitors being overwhelmed by text heavy pages from the outset and a tired looking visual brand. It was vital to communicate Advice Cloud's USP among its bid-services competitors in offering expert mentoring and business consultancy.
So we drew on Advice Cloud’s industry knowledge working alongside our own brand and user experience professionals to develop an all new user experience and a visual refresh of their brand. Through investigative workshops we were able to build a clear picture of Advice Cloud's diverse audience and how their buying triggers are so often linked to external time and business pressures. With these insights, we were able to streamline the digital experience and proposition, building it directly around the strategy the business was pursuing for customer acquisition and retention.
Greater Else have given us a modern presence, while helping us convey our messaging perfectly.
