Chris Bennett

As Strategy Director at Greater Else, Chris leads the strategic thinking behind client engagements, translating complex business challenges into clear, actionable positioning. He's a regular contributor of thought leadership on rebranding strategy and marketing/sales alignment, and hosts a recurring open strategy session for clients to work through questions on brand, growth, and marketing performance.

Brand strategy, demand generation, and go-to-market planning sit at the core of Chris's expertise, with particular focus on enabling professional services firms to align their marketing function with wider business strategies. He's at his best helping clients find clear positioning when market conditions are shifting beneath their feet.

Nearly twenty years working as a marketing strategist has given Chris the instincts and expertise to manage (and solve) some of the toughest branding and marketing challenges professional services firms face.

Chris holds a first-class degree in Communications, is a member of the Chartered Institute of Marketing (MCIM) and maintains several professional certifications across data analytics, data protection and marketing leadership.