Where does your brand authority actually sit?
The Shortlisted™ Check is a free self-assessment against the six components of brand authority. Fourteen questions, about ten minutes, and a result you can act on.
This check is free. No account needed. Your result is shown on screen as soon as you finish.
Three steps to your score
Self-assess your firm across the six components of brand authority. About ten minutes, no account needed.
Your answers are weighted against the Shortlisted™ methodology and benchmarked against 200 UK mid-market B2B firms.
Get your Shortlisted™ Score out of 100, the shape of your authority across all six components, and where to focus.
Known, but not consistently chosen — with Distinctiveness the weakest of the six, the most common gap in our study.
See where your
brand authority sits
Fourteen questions, about ten minutes, and a free result on screen.
First, a couple of quick questions so we can benchmark your result against firms like yours.
Which sector best describes your firm?
What's your firm's approximate annual revenue?
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Scoring your result against the Shortlisted™ methodology.
Your Shortlisted™ Check summary
Here is where your firm sits today on the Shortlisted™ authority ladder, and your overall score out of 100.
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What we measure
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See your full breakdown
Enter your details to unlock your complete reading: your six components in detail, how you compare to the 200 firms in our study, and the specific moves that would lift your score.
- ›Your score benchmarked against your sector
- ›What will move your score the most
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We'll use this to send your result and may follow up about your brand authority. We won't share it. See our privacy policy.
Your full breakdown is ready
You've already unlocked your complete reading — your six components in detail, how you compare to the 200 firms in our study, and the specific moves that would lift your score.
Your Shortlisted™ Check result
Here is your Shortlisted™ Score. It's the shape of your brand authority across the six components, and the areas where focused work would move you up.
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What we measure
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What would move your score
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Turn your result into a growth plan
Your Shortlisted™ Check is a starting point. Book a free conversation with Greater Else and we'll talk through what your result means, and the work that would move your score.
